The problem of the ready made is to look at a “ready made” artwork without the discourse of the ready made.
Which is at this point no longer necessary.

As the concept has already been established (thus accepted by the establishment). But rather look at the ready made in a way one looks at any other ‘created’ artwork, thus without stigmatisation of the creative act.

Ready framed. The supposed ‘return to the painting’ acclaimed by the market, after all sounds like Donald Trump and “let’s make America great again”.